Sweet Beginnings was started by Meagan Hunter in 2014. What began as an elective ultrasound business soon blossomed when a gift store was added to the studio. After many years of growing the ultrasound business and adding new items requested by the families we meet each day, The Shop at Sweet Beginnings has become a brand you know and love.

Sweet Beginnings started in East Brainerd but moved to Ooltewah in 2020. Located conveniently between Chattanooga and Cleveland, we want to bring residents unique gift options with down home charm. Shelley Pritchard has joined her daughter, Meagan, to continue bringing you items you know and love as well as new items with a modern twist.